Decision Intelligence for Complex Human Feedback

Qualitative Decision Intelligence (QDI) transforms large volumes of open-ended text—customer feedback, citizen input, stakeholder responses—into prioritized, evidence-grounded intelligence that leaders can act on with confidence.

Designed for environments where risk, accountability, and impact matter.

All insights remain traceable to source evidence. Human review is always retained.

ListenUnstructured Human VoiceCustomer • Citizen • Employee • Beneficiary • StakeholderWhere 90%+ of organizational insight originates
UnderstandSynthesize MeaningThemes • Patterns • Context • NuanceFrom raw language → structured understanding
EvaluateAssess ImpactSeverity • Scale • Urgency • Risk • OpportunityFrom understanding → implications
PrioritizeRank What MattersCompare issues • Surface emerging risk • Reduce noiseFrom insight → focus
DecideDecision IntelligenceQDI Scores • Evidence-linked justification • Executive summariesFrom focus → confidence
ActGovernance & ResponsePolicy • Product • Service actions • Monitoring over timeFrom confidence → outcomes

Decision-Ready Intelligence

Vocilytics compresses millions of human voices into a small number of defensible, decision-ready signals.

Why Organizations Struggle with Qualitative Data

Organizations today collect vast amounts of qualitative feedback across surveys, complaints, reviews, consultations, and social channels. While collection has become easy, decision-making has not.

QDI exists to close this gap—by converting qualitative complexity into decision-ready signals.

Too much unstructured input to review manually
Sentiment scores that lack decision relevance
Dashboards that describe activity but do not guide action
Risks and trust issues identified too late

From Listening to Deciding

Qualitative Decision Intelligence (QDI) is a structured approach for converting unstructured human language into standardized decision indicators. Rather than summarizing feedback, QDI helps leaders answer:

Which issues matter most?
Which require immediate action?
Where are risks emerging?
Where are opportunities being missed?

QDI treats language as intelligence, not anecdote.

Decision Indicators That Leaders Can Act On

Each theme or issue is evaluated across standardized indicators such as:

Severity
Scale
Urgency
Reputation Impact
Retention / Exit Risk
Equity & Fairness
Clarity & Confusion
Opportunity

Indicators are presented in consistent, comparable scores, enabling prioritization across departments and time periods.

From Insight to Priority

QDI does not stop at identifying themes. It enables prioritization. Themes are ranked based on combined impact, urgency, risk exposure, and strategic relevance.

This allows decision-makers to:

  • Focus resources where they matter most
  • Detect early warning signals
  • Separate noise from systemic risk
  • Track change over time

A single, decision-oriented index highlights which issues demand attention now—and which represent future opportunity.

QDI Across Sectors

Government & Public Administration
  • Analyze citizen feedback at scale
  • Support transparent, evidence-based policy decisions
  • Detect trust and service-delivery risks early
Local Government & Municipal Services
  • Prioritize operational issues using resident input
  • Improve service response and accountability
  • Support resource allocation decisions
NGOs & Development Organizations
  • Convert beneficiary feedback into program intelligence
  • Strengthen donor reporting and accountability
  • Detect implementation risks and unmet needs
Enterprises & Corporations
  • Identify reputational and customer-experience risks
  • Support executive prioritization
  • Inform product and operational decisions
E-commerce & Platforms
  • Detect systemic product or service issues
  • Reduce churn and dissatisfaction
  • Improve platform trust and performance
Regulated Industries
  • Manage compliance and risk with explainable, audit-ready evidence.

Built for Accountability

QDI outputs are designed for environments where decisions must be explainable, auditable, and defensible.

Explainable

Every insight links back to source evidence.

Auditable

Human review and oversight are preserved.

Defensible

Outputs support governance, not automation of judgment.

Suitable for regulated and public-sector environments.

QDI in Practice with Vocilytics

Vocilytics is the enterprise platform that operationalizes Qualitative Decision Intelligence. It enables organizations to:

Ingest qualitative feedback at scale
View prioritized themes and decision indicators
Explore evidence transparently
Support executive reporting and action tracking

Make Confident Decisions from Human Feedback